Dancehall rhythm High Life drops on itunes

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Producer Justus Arison

The ultra-popular dancehall rhythm, High Life, featuring several dancehall heavyweights, was officially released on iTunes on Tuesday.

“The riddim itself is on the front page of reggae iTunes so that is a great look. The High Life riddim is getting some incredible play on radio across all stations,” producer Justus Arison of JA Productions said.

Arison is moving quickly towards radio promotion stateside. “I am just going into the North American part of the promotion with 99 Jams and Nikki Z on a station in Hartford, Connecticut, so we are turning things up to another level. Mavado has been posting videos of his lead single on Instagram and he has many hip hop fans in North America,” Arison added.

Four artistes have already shot videos for their individual singles, a development that will amp up promotion.

“Munga and I have released the video for our single, Ryno’s video for Side Chick will be released this weekend, Chi Ching shot his video for Up and Beenie Man did his Million Gal video last week so the promotion is about to hit another level,” Arison revealed.

The ice cream smooth rhythm is already providing the backdrop for party events and street dances all over the Corporate Area because of the great mix of heavyweight acts and superstars.

Dancehall superstar Mavado leads out the project with High Life, where he boasts about his international weed-smoking credentials which crisscrosses time zones and continents. Red-hot dancehall act Ishawna has the breakout hit on the rhythm with the emotionally charged Restraining Order, which seems to have taken a life of its own because of its delicious subtext and real-life references to the end of her high-profile relationship with popular selector Foota Hype.Beenie Man returns to his ‘gallis roots’ as he outlines his gallis credentials.

Gyptian complements the rhythm perfectly with All On Me. Blak Ryno channels his inner Sean Kingston (Make Up Your Mind) as he expresses his love for his Side Chick, while Singer J shows off the incredible range of his voice on Your Love. Chi Ching brings his humour and street credentials to Up. Mr Lexx impresses with Do Road, while Munga teams up with Arison himself for I Life.

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Dancehall rhythm High Life drops on itunes