Red Stripe moves Guinness exec to manage spirits

Business

Friday, July 19, 2013

RED Stripe has announced the appointment of Jermaine Bibbons as spirits brand manager for Jamaica, effective July 1.Bibbons, formerly the assistant brand manager for the Guinness portfolio at the alcohol beverage manufacturer, will report directly to Red Stripe head of marketing, Jomo Cato.“We are thrilled to have Jermaine lead the Spirits agenda and look forward to developing the next stage of growth for the Jamaica market,” Cato said.“Jermaine moves over from Guinness where he has been reaching for greatness and will now be creating extraordinary experiences with Smirnoff, inspiring progress with Johnnie Walker and celebrating with Ciroc along with the other star brands in our spirits portfolio,” the marketing manager added.Bibbons has lived and worked in the United Kingdom, Barbados and St Kitts. He joined Red Stripe two years ago from the Barbados Investment and Development Company.He holds a Bachelor of Science degree in International Relations and Public Management from the University of the West Indies, Mona, Jamaica as well as a Master of Science in Marketing Management from the University of Surrey in the UK.“He is a perpetual student of marketing and possesses a creative flair, sound commerciality and a sharp knowledge of the streets which underpins his passion for building brands,” Cato said.Red Stripe’s net profit for the nine months ending March 31, 2013 was $1.05 billion, 30 per cent more than the corresponding period last year.Jermaine Bibbons (centre), newly appointed spirits brand manager at Red Stripe, relaxes with Red Stripe marketing head Jomo Cato (left) and Creative Media and Events boss Garth Walker during the recent launch of the Smirnoff Dream weekend at Caymanas Estate.

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Red Stripe moves Guinness exec to manage spirits