Thursday, February 5, 2015

We Chief Music collabs with TOK

We Chief Music, theBrooklyn-based raggatronic collective that burst on to the scene last year with the single, ‘Traits of a Chieftain’, featuring Anthony B, is gearing up to do more dancehall collaborations.

“We are continuing to work on a lot of new music and putting together our live show. Right now, we are finishing up tracks with TOK and Jahdan Blakkamore and we are still pushing Traits of a Chieftain in international markets,” producer Geoff Rand said.

The ragga-infused EDM banger is now getting airplay on BBC radio 1xTRA in the UK, FM101 Power in Malawi, as well as HITZ FM and Zip FM in Jamaica. The song premiered on the world’s largest reggae website, the European-basedreggaeville.com, in January 2015.

The track was produced by Rand and Nic Hard.WeChiefMusic grabs music from all over the world and combines it with EDM, plus a touch of dark comedy. There is a lot of dancehall, reggae and soca influences at work in their music.

Rand wants to work with other top dancehall acts. “Working with TOK and Anthony B has already been a dream come true. We have been influenced by, and have respect for,. so many West Indian artistes, but if I had to condense the list to five … Bunji Garlin, Sizzla, Sean Paul, DiGeniu and Chronixx. So, if you’re out there guys – we ready!”

Eventually, We Chief Music will be taking their show on the road. They are fine-tuning an intense live experience that will impress their growing legion of fans, especially in Europe.


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We Chief Music collabs with TOK