Heineken Happy Hour reboots

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DJ Jubby served up the hits.

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These friends enjoy the vibe at the Play Pen Bar during the Heineken Happy Hour.

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Owner of the Play Pen Bar, Winston Knot, relaxes with Heineken ladies Toni Jean Lawson (left) and Shantol Holness.

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This consumer takes full advantage of the Heineken deals.

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The Heineken Star bus rolled up to Play Pen Bar and it was an instant party vibe.

The Heineken Happy Hour campaign kicked off recently in Grange Hill, Westmoreland, at the Play Pen Bar, amid much excitement and anticipation, following the tremendous success of the promotion last year.

Consumers took full advantage of the two-for-one specials and bucket deals as well as the amazing musical selections emitting from the Heineken Star Music bus.

There will be 13 participating bars that will be hosting this campaign throughout the parishes of Westmoreland, Trelawny, Mandeville, St Ann, St Catherine, St James and Kingston.

According to Nasha Douglas, brand manager for Heineken, the decision to embark on another Happy Hour campaign was due to the feedback that was received from consumers and the participating outlets last year.

“The feedback we received from both consumers and participating outlets was overwhelmingly positive. We love giving back to our consumers so we are moving all across the island with our great deals,” Douglas said.

The Heineken Happy Hour campaign will run for several weeks and ends on December 19, 2014 in Waterloo, St Andrew, at Jo Jo’s.

“Look out because we may just drop in to the outlet nearest you on our next Happy Hour tour,” Douglas said.

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Heineken Happy Hour reboots