CURTIS CAMPBELL, STAR Writer
Internationally renowned ice cream brand, Ben & Jerry’s, will release a special flavour of their popular ice cream in honour of Bob Marley’s Legend album, as a part of the celebrations for the album’s 30th anniversary this year.
The flavour will be called ‘Satisfy my Bowl’ and is aimed at drawing awareness to Marley’s vision for peace, love and social justice.
The socially conscious ice cream company wanted to pay tribute to the man who dedicated his life to bringing people together through music.
‘Satisfy My Bowl’, which was named by a Ben & Jerry’s fan, is a concoction of banana ice cream beats, a mash-up of caramel and cookie swirls, and a chorus of chocolatey peace signs.
All proceeds from the partnership will be contributed to the 1Love Foundation and Partners for Youth Empowerment, in an effort to empower young people in Jamaica, and continue Bob Marley’s legacy of using music to change the world.
According to Cedella Marley, representing the 1Love Foundation, the partnership will bring people together.
“To mark Legend’s 30th anniversary, we’re celebrating our father’s legacy of bringing people together and using music to drive social change through a sweet partnership with Ben & Jerry’s. Proceeds from a special edition ice cream flavour will enable the 1Love Foundation and Partners for Youth Empowerment to support young people in Jamaica by igniting their creative skills to promote peace, love and social equality.” she said.
Ben & Jerry’s Social Mission Manager, Ed Shepherd, also stated. “In the same way Ben & Jerry’s stands for more than just (delicious) ice-cream, Bob Marley stood for more than just music – he advocated for social change and inspired millions to think about peace, love, and equality. Ben & Jerry’s has a rich heritage of campaigning for social justice, by partnering with the Marley family’s 1Love Foundation and Partners for Youth Empowerment. We want to lend our voice to Bob’s vision, and do this in a fun way that brings people together.” he said.
Bob Marley is one of the most important and influential artiste of the 20th century. In the digital era, Marley has the second-highest social media following of any posthumous celebrity, with the official Bob Marley Facebook page now surpassing 69 million fans, ranking it among the Top 20 of all Facebook pages and Top 10 among celebrity pages. His music catalogue has sold more than 50 million albums worldwide since 1992.
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Marley"s album honoured by international ice cream company
