BY RUDDY ALLEN OBSERVER WRITER
Tuesday, January 28, 2014
Digicel is now partnering with the American International School of Kingston (AISK) for the first time as an associate sponsor to host the fourth staging of the 2014 Lasco Food Drink AISK Sportsfeva which is presented by Gatorade, it was announced at a press conference yesterday at AISK in Kingston.
Jacqueline Burrell Clarke, public relations manager at Digicel said that her company is a huge supporter of sports and they are always happy to assist with the development of young people.
“We are very excited to be a part of this event for the first time. We are a huge supporter of sports and what the AISK programme is offering to the youth. We are really pleased to be on board to aid in the development of youngsters,” Burrell Clarke said.
Sherianne Thompson, brand representative of Lasco food drink, the main sponsors of Sportsfeva said that her company’s continued involvement with the AISK’s youth development programme was never in doubt.
“It is truly a pleasure to be here today as the students express themselves through sports. I am pleased to announce my company’s commitment in sponsoring this event as it is a programme that is building our youth,” Thompson said.
Also at the launch, Mitchell Watson of Pepsi Cola Jamaica, representing the presenting sponsor, Gatorade said that they are happy to be on the team sponsoring SportsFeva.
“Gatorade is an iconic energy drink that gives the athletes proper energy to take part in sports and we are honoured to provide our product,” he said.
Kelly Jarrett, the chairperson of the SportsFeva committee said that the school is very excited to be staging the event and to have participants from various schools in Jamaica and the Bahamas taking part. “Each year the event gets bigger and bigger and we are looking forward to the future and continued growth of the event.”
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Digicel joins other sponsors for AISK Sportsfeva
