Red Stripe to hire more

Red Stripe has announced that it will be hiring more employees through its joint venture distribution company, Celebrations Brand.      
Red Stripe set up the company with Pepsi Jamaica last year.      
Cedric Blair, Managing Director of Red Stripe, disclosed on Thursday that, since the company’s inception, it has created 200 more jobs than were available in the separate distribution companies of Pepsi and Red Stripe. He said many more will be created in the next few years, additional distribution centres to be reopened. The expansion is part of plans for Red Stripe to double its business in Jamaica over the next four years. 

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Red Stripe to hire more

Red Stripe appoints personel to senior management team

Red Stripe has appointed two new personnel to its senior management team.  

Dwaine Williams is now the Head of  Commercial operations; and Blandine Paul-Reid Head of  Marketing.  

The appointments take effect September 8 and October 1 respectively.

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Red Stripe appoints personel to senior management team

Red Stripe appoints two new senior managers

7:32 pm, Tue September 2, 2014

Red Stripe has appointed two new personnel to its senior management team.
Dwaine Williams is now the Head of Commercial operations; and Blandine Paul-Reid Head of Marketing.
The appointments take effect September 8 and October 1 respectively.

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Red Stripe appoints two new senior managers

Red Stripe Absinthe slated for tomorrow

Red Stripe, the world’s coolest beer, is well known for amazing events, especially during the summer.

This weekend will feature one of the brands’ signature and highly anticipated parties, Absinthe. The Hope Botanical Gardens will be the location for the seventh summer edition of Red Stripe Absinthe tomorrow to be held in association with Syndicate Events.

This year’s theme, Asian Sunset, will be depicted in the d?cor of the venue, along with the Asian cuisine, all courtesy of Patsy Lyn Caterers.

Patrons can look forward to enjoying Shrimp Tempura, Sweet and Sour Fish, Mallah Chicken, Teriyaki Chicken, Crispy Roast Pork, Vegetable Spring Roll, Spicy Noodles, and Fried Rice. Also in store is high-energy entertainment by some of Jamaica’s top DJs from Coppershot and Chromatic disco as well as DJ Johnny Kool.

Dwayne Dacres, a member of Syndicate Events, promises a great night for all guests.

“Absinthe always tries to exceed patrons’ expectations. They can, therefore, look forward to having a great time with premium beer, premium food, and great entertainment at an affordable price,” said Dacres.

Erin Mitchell, brand manager, Red Stripe, said: “We are thrilled to be part of an event that continues to give its patrons great value. This year, we have changed our offer to ensure we are able to keep the price point accessible.”

Patrons can gain entry to the event for $2,000 presold and $2,500 at the gate, while reserved lounges and bottles services will also be available.

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Red Stripe Absinthe slated for tomorrow

Red Stripe Absinthe slated for tomorrow

Red Stripe, the world’s coolest beer, is well known for amazing events, especially during the summer.

This weekend will feature one of the brands’ signature and highly anticipated parties, Absinthe. The Hope Botanical Gardens will be the location for the seventh summer edition of Red Stripe Absinthe tomorrow to be held in association with Syndicate Events.

This year’s theme, Asian Sunset, will be depicted in the d?cor of the venue, along with the Asian cuisine, all courtesy of Patsy Lyn Caterers.

Patrons can look forward to enjoying Shrimp Tempura, Sweet and Sour Fish, Mallah Chicken, Teriyaki Chicken, Crispy Roast Pork, Vegetable Spring Roll, Spicy Noodles, and Fried Rice. Also in store is high-energy entertainment by some of Jamaica’s top DJs from Coppershot and Chromatic disco as well as DJ Johnny Kool.

Dwayne Dacres, a member of Syndicate Events, promises a great night for all guests.

“Absinthe always tries to exceed patrons’ expectations. They can, therefore, look forward to having a great time with premium beer, premium food, and great entertainment at an affordable price,” said Dacres.

Erin Mitchell, brand manager, Red Stripe, said: “We are thrilled to be part of an event that continues to give its patrons great value. This year, we have changed our offer to ensure we are able to keep the price point accessible.”

Patrons can gain entry to the event for $2,000 presold and $2,500 at the gate, while reserved lounges and bottles services will also be available.

View the original article here

Red Stripe Absinthe slated for tomorrow

Red Stripe launches 330ml just in time for summer

Red Stripe, the world’s coolest beer company, has now placed its iconic beer in 330ml cans. This is another first for the beer giant, which now boasts the record of being the first local company to manufacture any carbonated beverage in a can. It comes fast on the heels of a series of amazing innovations by the company in recent months that have helped to provide consumers with new and exciting products of the highest quality and great taste.

This latest innovation contains the same great brew at 4.7% in alcohol content that consumers know and love. Being non-breakable, portable, and having a faster cooling time than the regular bottle, the Red Stripe can makes it very convenient for consumers to enjoy their Red Stripe at all their summer outdoor activities, such as a day at the beach or sporting occasions, such as cricket or football. In fact, Red Stripe cans have already made their debut at the recent Sabina Park Test match between the West Indies and New Zealand.

Red Stripe is proud to make hotels and other tourist attractions a major platform for these cans and shares the national beer with tourists from around the world.

According to Erin Mitchell, brand manager, Red Stripe, “Though cans will be available in pet-mart and supermarket outlets, we are actively targeting the hospitality industry with our cans. Hotels have always wanted cans as an alternative to glass bottles around their pool decks and beach areas and we are glad we can provide a solution.”

“We could not be happier with the success of our 1-litre bottling and look forward to an equally good reception to the cans,” she ended.

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Red Stripe launches 330ml just in time for summer

Play-offs will generate excitement in Red Stripe Premier League

NEWS that the Red Stripe Premier League title will now be decided by a play-off format is like great music to the ears.

The proposed format is: after the third round (33 games) the eight top teams will play off in two-way quarter-finals, two-way semi-finals, and a one-game final. Fun and excitement guaranteed, hopefully with good football.The detractors’ argument that the most consistent club should win is sound. However, I say they must prove their quality and consistency at the end, when it matters most. It just so happens that there are four elements to a successful competition: the clubs, the fans, the sponsors and the media. All must be satisfied if there is to be harmony and progress. What we have been having in the Red Stripe Premier League is a concentration on the ambition of the clubs only.Can you imagine the NBA ending after 82 regular season games without the play-offs? Or after all the violence and crashes in the NFL, there is no Super Bowl?First and foremost, the fans must be attracted and entertained. Without them the competition is no more than organised training matches between two squads. Local Monday night football (MNF) is a hit because all the four aforementioned elements are in sync. However, the majority of the games on Sunday are like very poor cousins at a Christmas party — scrappy and colourless. Interest for most of these clubs and their few fans nosedive in February once they can’t win the competition and are fairly safe. Only their appearance on MNF keeps them relevant. This should change as there will be more clubs in the hunt and more fans involved.Secondly, the sponsors must be able to maximise on promotion and sales. Where there are few fans this is impossible. The first half of the competition should now be the foundation to build on a massive push towards the run-in to the play-offs. Nothing better than to end in a crescendo for both fans and sponsors.We would have to go back over a decade to recall more than 10,000 fans in the stands at any local game. (Arnett Gardens seats less). Those were semi-finals and final games driven by excitement which could only be hosted by the expanse of the National Stadium.Comparing Jamaica’s league with those in Europe is a joke. They have over 100 years of history to call on, tens of thousands of dedicated and passionate, paying fans, world-class players and coaches, millions from television rights, and sponsors lining up at the club houses begging to come in. Jamaica’s football has none of the above. They play for promotion, to avoid relegation, for Champions League spots, Europa League spots, etc. Thousands celebrate and thousands cry at the end of the season.Whether we want to believe it or not, our cultural tendencies have shifted dramatically from Europe to the Americas. If you don’t believe me, check your sports channels on TV. Before this proposed change by the Premier League Clubs Association, only four of the top footballing countries in CONCACAF or South America played a straight league format at the top: Jamaica, Trinidad and Tobago, Brazil and Argentina. Notably, Brazil is now loaded with money and football history. And, while Argentina does not have the money, they live and breathe football. Their average game attendance is much larger than Brazil’s.In this region, Canada, the USA, Mexico, all the top Central American countries and eight South American countries contest a play-off system. Include Australia as well. Theirs, like ours, are all “emerging league”, which have to compete aggressively for the sponsor’s dollars if not for the fans. They have bells and whistles at the end…not only at the launch. Jamaica football should be no different.However, I would recommend a couple of changes to the proposed format. Instead of having eight teams involved in the play-offs I would have seven. I would then reward the top team on points after the third round with a bye to the semi-finals. This would give them a chance to refresh their players and get ready for the big push for the title. The two-way semi-finals match up would then be drawn for transparency. Let’s get more fans involved and end the competition with a bang, not a “tush”.

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Play-offs will generate excitement in Red Stripe Premier League

Red Stripe moves Guinness exec to manage spirits

Business

Friday, July 19, 2013

RED Stripe has announced the appointment of Jermaine Bibbons as spirits brand manager for Jamaica, effective July 1.Bibbons, formerly the assistant brand manager for the Guinness portfolio at the alcohol beverage manufacturer, will report directly to Red Stripe head of marketing, Jomo Cato.“We are thrilled to have Jermaine lead the Spirits agenda and look forward to developing the next stage of growth for the Jamaica market,” Cato said.“Jermaine moves over from Guinness where he has been reaching for greatness and will now be creating extraordinary experiences with Smirnoff, inspiring progress with Johnnie Walker and celebrating with Ciroc along with the other star brands in our spirits portfolio,” the marketing manager added.Bibbons has lived and worked in the United Kingdom, Barbados and St Kitts. He joined Red Stripe two years ago from the Barbados Investment and Development Company.He holds a Bachelor of Science degree in International Relations and Public Management from the University of the West Indies, Mona, Jamaica as well as a Master of Science in Marketing Management from the University of Surrey in the UK.“He is a perpetual student of marketing and possesses a creative flair, sound commerciality and a sharp knowledge of the streets which underpins his passion for building brands,” Cato said.Red Stripe’s net profit for the nine months ending March 31, 2013 was $1.05 billion, 30 per cent more than the corresponding period last year.Jermaine Bibbons (centre), newly appointed spirits brand manager at Red Stripe, relaxes with Red Stripe marketing head Jomo Cato (left) and Creative Media and Events boss Garth Walker during the recent launch of the Smirnoff Dream weekend at Caymanas Estate.

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Red Stripe moves Guinness exec to manage spirits