Search Engine Strategies
First the most important yet least expensive strategy is to rank high in Google for the keywords that you choose in “organic” or “natural” searches as opposed to paid ads. Your main goal is to prepare yur webpages for optimal indexing as search engines index the pages of your website by sending “spiders” to crawl around your site and find relevant information. This is called “search engine optimization” or SEO
· Write a Keyword Rich Title
Always write a keyword rich title for each page on your website, do this by using the keywords that you want people to find you with. Try to make your titles enticing for people to want to click on them, a provocative title will get more clicks than a boring title.
Plan to use some descriptive keywords along with your business name on your home page. If tour website is about Dog Training, dont just use your company name or the words Dog Training as it is too generic you need to be more specific, like Dog Training Tips, or How to train your poodle, how to train your Bulldog. The words that people are most likely to search for should always appear first in your title, so they reflect the information you have on your website.
· Use the Header tags (H1,H2,H3)
Include your keywords in the Header tags, make sure that the page headline reflects the keywords that you choose as search engines consider keywords that appear in the H1 and H2 tags to be important to the page. This will provide enough clues for the search engines to index the pages accordingly.
· Use the Meta Tags
Meta Tags are mainly a short description of your website or whichever product you are trying to sell. If you leave this empty the search engine will create a Meta Tag for you and you don’t want that as it might not be relevant to your site. You want your Meta description to be a sentence or two describing the content of your webpage try to make this as interesting and exciting as possible, always using your main keywords toward the beginning of the sentence. Some search engines include this description below your hyperlinked title in the search results.
· Keyword Optimization
Make sure that when you start writing the body of your article your keywords are positioned in the first paragraph. It is important not to just stuff keywords but try to make them flow nicely and only put them in if they make sense.
· Create a Site Map
Creating a sitemap is pretty simple and this will create links to all your pages and in return it will help search engines and visitors find all your pages. Use the free tools like XML-Sitemaps.com to create your sitemaps and index your webpages. Upload your sitemap to your website and submit it to Google, Yahoo and Bing. If this proves to be a bit of a challenge there are many SEO companies that will do this for a small fee.
· Use Keywords in Hyperlinks
When search engines see words hyperlinked in the body of your text they will consider these words to be important, so always hyperlink your keywords and key phrases. This will give the search engines plenty of clues to the focus of your webpage.
· Include Descriptive Keywords in the ALT Attribute of image tags
This helps your site to be more user friendly and also gives clues to search engines, plus could get your website ranked higher for image search.
· Use your keywords
Develop webpages for each of your keywords, or key phrases for which you would like to rank high for. Try to develop an article on each topic or keyword choose
· Write Content
This step is vital to your online Business as the more content and pages you have on your site the more your site will be liked by Google and all the other search engines. Keep content fresh and interesting and never put duplicate contenet on your site as this might get you banned from Google. Try to update your site or blog once a week.
· Ping your articles
After putting content on your site or blog go to Pingomatic.com and ping your article so it will get indexed fast.
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