Are you looking to increase your website traffic for free? Getting your website listed within the top 10 of the Natural Search Engine Results Page (SERP) is easy once you understand the simple yet highly advanced search engine optimization strategies.
When you look on the internet there are literally thousands of Search Engine Optimization or SEO Strategies but most of this information is highly outdated and terribly innacurate. I have been in the Search Optimization business for over a decade and have heard so called “SEO Experts” recommend all sorts of wrong advice to their clients. For example, one wrong strategy I still hear is that you should optimize each web page of your website to rank high on each Search Engine!
This article will give you a small glimpse into the truth of how to correctly optimize your website to rank high on the Search Engines without having you waste your valuable time.
The most important strategy I will teach you first is to optimize your website for only the Top 4 Search Engines.
Our research has proven that when you concentrate your efforts on optimizing your website to rank high only on Google, Yahoo, MSN, and ASK then all of the other Search Engines and Directories will automatically list or index your website at a much higher ranking. So forget about having to even consider learning how to optimize your website for other Search Engines like Excite, AltaVista, and so many others. Don’t waste your time because here are the facts.
Search Engine Statistics and Market Share:
Hitwise, a company which specializes in online market research recently did a survey which concluded that the 4 Largest Search Engines as of May 2007 are:
oGoogle – owns 65.1% market share.
oYahoo – owns 20.9% of market share.
oMSN – owns 8.4% of market share.
oASK – owns 3.9% of market share.
You should only focus on getting your website optimized for achieving the highest possible ranking in the Search Engine Results Page (SERP) of Google (65.1%), Yahoo (20.9%), MSN (8.4%), and ASK (3.9%) because once your website is indexed on these 4 major Search Engines and Directory then you will be reaching 98.3% of the Total Search Engine Market.
Search Engines such as Google, MSN, ASK, and Online Directories such as Yahoo “POWER” the Search Engine Results Pages of many other large Search Engines.
To see an example of “Who Powers Who” go to http://www.search-this.com/search-engine-decoder, here you will find an interactive graphical display that demonstrates this relationship between various Search Engines and Directories.
Understanding how Search Engines like Google Really Work:
To achieve the highest possible ranking on the major Search Engines and Online Directories it’s important that you understand how they really work and what really matters to them.
To truly understand how Google indexes your website and what it considers important then you should read the White Paper that the creators of Google wrote titled: “The Anatomy of a Large-Scale Hyper Textual Web Search Engine” by Sergey Brin and Lawrence Page at http://infolab.stanford.edu/~backrub/google.html.
It only takes a few minutes to read but it will really educate you on how the Google Search Engine indexes websites, how it calculates a websites Page Rank, how it creates Hit Lists, and more.
Search Engine Facts as of July 2007:
Cost to be indexed: FREE
Demographics of Google users:
o51.5% of users are male.
o48.5% of users are female.
oMale and female users are mostly under the age of 34.
o42% of users were more likely to make an online purchase than the average Internet user.
oUsers tend to type in more complex search queries, often using multiple keywords. Often highly targeted search queries such as this indicate that the user is close to making a purchasing decision.
oUsers like to look for news and current event information.
oGoogle users also tend to use search for business or professional research more than other Search Engine users.
Once you get your website listed on Google then your website will automatically appear in the Search Engine Results Page (SERP) of other major Search Engines.
Google Powers the Search Engine Results of other Search Engines such as:
oAOL
oAltaVista
oMyWebSearch
oBellSouth
oComcast
oDogPile
oEarthlink
oNetscape
oMetaCrawler
Yahoo
Cost to be indexed in the Yahoo Directory: $299.00 per year to have your website listed in their Directory but do not ever pay this fee because the YahooBot will automatically index your website and list it in their Yahoo Search Results Page for free.
Our 2007 Usability Results showed:
oOnly 2% of participants used the Yahoo Directory which companies pay $299 annually to be listed in to search for products, services, and information.
oWhile 98% of participants used Yahoo Search which is free for companies to get their websites listed on.
Demographics of Yahoo users:
o50.3% of users are female.
o49.7% of users are male.
oMost popular with people under the age of 34, like Google is.
o31% of users were more likely to make an online purchase.
oUsers tend to type in simpler search queries, of just one or two keywords.
Yahoo Powers the results of other Search Engines such as:
oDogPile
oMetaCrawler
oMSN
oLive
oAllTheWeb
oAltaVista
oGo
MSN
Cost to be indexed: FREE
Demographics of MSN users:
o51% of users are female.
o49% of users are male.
oMost users are over the age of 55.
o48% of users were more likely to make an online purchase.
oUsers tend to type in simpler search queries, of just one or two keywords.
oSearching for health information is the most popular reason for researching a specific topic.
MSN Powers the results of other Search Engines such as:
oHotBot
oDogPile
ASK
Cost to be indexed: Free
Demographics of ASK users:
o57.7% of users are female.
o46.3% of users are male.
oMost popular with people under the age of 34, like Google is.
o17.2% of users were more likely to make an online purchase.
oUsers tend to type in simpler search queries, of just one or two keywords.
oSearching for health information is the most popular reason for researching a specific topic.
ASK Powers the results of other Search Engines such as:
oMyWebSearch
oMyWay
oDogPile
oMetaCrawler
oMamma
oLycos
oHotBot
As you can see there are a lot of facts here and this is just a small sample from the extensive reaearch we have done in the area of Search Engine Optimization.
We currently have an ongoing Search Engine Optimization Positioning Study (SEOPS) which began on November 1st, 2005. We created a website called InvestorRelationsMareting that allows us to test various Search Engine Optimization strategies, theories, and ideas we have had on an actual test website.
Go to each Search Engine and Directory listed above and do a search by typing in the keywords we optimized the website for: investor relations marketing
If you would like to find out more about these proven strategies that we used
Click here to Learn Step-By-Step Search Engine Optimization And Get Paid To Do It.
How To Increase Your Website Traffic By Optimizing Your Website To Get 98% Of The Online Market
