BEIJING, (AP) — Rising smartphone star Xiaomi is moving upmarket and taking aim at Apple’s iPhone.
The Chinese manufacturer, known for ultra-low-priced handsets, on Thursday unveiled a new model that Chairman Jun Lei said is comparable to Apple’s iPhone 6, but thinner, lighter and much cheaper. The phone starts at 2,299 yuan (US$375), less than half the 5,288 yuan (US$865) price of an iPhone 6 in China.
Xiaomi, founded in 2010, passed South Korea’s Samsung Electronics Co in the second quarter of last year as the best-selling smartphone brand in China by number of handsets sold. The company is expanding into India and other developing markets but has yet to announce plans to enter the United States or Europe.
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China"s Xiaomi takes aim at Apple with new phone
