BY TERRON DEWAR Business reporter dewart@jamaicaobserver.com
Sunday, October 12, 2014
It’s the ultimate Christmas gift, and it — a brand new two-bedroom house — can be yours with the purchase of a “Q” of Wray and Nephew White Overproof Rum.
The “Q” is actually a 200ml-sized bottle of the world famous liquor, consumed mostly by patrons of the thousands of bars across Jamaica, simply because of its affordability and premium quality.
In what the company said is a show of appreciation for growing consumer loyalty to the brand, Wray and Nephew has launched a Christmas promotion aptly titled ‘The Q is the Key’, offering as its major prizes two West Indies Home Contractors (WIHCON) houses valued at over $14 million, as well as over 2,000 weekly prizes worth more than $16 million.
The promotion, which begins tomorrow, is being hailed as the largest in the brand’s history.
“Owning a home is a life-changing experience, and unfortunately is out of reach of too many Jamaicans,” said Cecil Smith, group brand manager for rums at J Wray & Nephew Limited, at the launch last Tuesday at the Digicel field on Lady Musgrave Road in Kingston.
“We found it imperative to give back to our consumers in the best way we could, by giving them a piece of our country that they can call their own,” he said.
Basically, customers who buy a 200ml-sized Wray & Nephew White Overproof Rum are required to peel the label at the back, locate the seven-digit code and text it to 444-WRAY.
Instantly, they will know if they have won either another “Q” of rum, $200 in Digicel phone credit, or $10,000 in cash.
All entrants will be placed in the pool to win the jackpot prize of a brand new house.
Wray and Nephew will also cover the cost of insurance and any complex maintenance fees for one year.
The two-bedroom houses are located in the Meadows of Irwin in Montego Bay and Jacaranda St Catherine, said Aisha Campbell, WIHCON general manager.
Entrants will only be required to pay $6 for each text message, as Wray and Nephew will settle the balance with Digicel.
The promotion is scheduled to end on Wednesday, December 31, with the jackpot draw set for Friday, January 9, 2015.
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The Q is the Key... to a new house
